For AEG at IFA 2025, we created media content for the AEG booth that staged the theme of the kitchen in an atmospheric way.

At the heart of the concept was the idea of the Perfect Kitchen—as a link between the ideal kitchen at home and the modern restaurant experience.



High-quality 3D renderings, artful transitions, and the interplay between physical space and digital surfaces allowed the staging to constantly transform. Multiple media surfaces were involved, all of which had to be carefully coordinated both visually and in terms of timing. The pared-back AEG aesthetic brought together technology, space, and enjoyment into a cohesive, contemporary experience.